Singapore, 8 November 2024 – heymax, a Singapore-founded open loop loyalty platform, has expanded its services by launching a new eSIM feature within its mobile app. Powered by Boxo eSIM Miniapp, this new service is designed to complement heymax’s existing travel benefits by enabling users to purchase eSIMs directly through the app—earning more miles in the process.

Once launched, the eSIM service, seamlessly integrated through Boxo Miniapp Platform, will allow heymax users to access global mobile networks across over 200 countries and regions. With just a single integration into the Boxo SDK, heymax will soon be able to quickly streamline development, simplify maintenance, and deliver a cohesive, user-friendly experience. Users can now enjoy a seamless way to stay connected while travelling, while earning extra miles for every eSIM purchase made through heymax.

“Partnering with Boxo has enabled us to offer a seamless and practical solution that aligns with our commitment to enhancing every part of our users’ travel experience,” said Joe Lu, heymax's CEO and Co-founder. “Travellers not only stay connected worldwide but also earn valuable miles with every purchase, bringing them closer to their next dream destination. This collaboration is a step forward in making travel even more rewarding.”

Boxo’s one-of-a-kind miniapp integration ensures that heymax can bring this new service to market faster, with reduced technical complexities and ongoing maintenance needs. The result is a smooth, comprehensive solution that integrates effortlessly into heymax’s app, enhancing the overall user experience.

“At Boxo, we’re committed to supporting Super Apps like HeyMax in providing their users with convenient access to connectivity whenever they travel,” said Kaniyet Rayev, Founder & CEO at Boxo. “Our eSIM Miniapp allows businesses to expand their offerings with minimal effort, ensuring that travellers stay connected globally while benefiting from a seamless, integrated experience.”

About heymax

Heymax.ai ("Heymax") is a Singapore-based travel rewards and personal finance platform that allows consumers to earn and redeem its reward currency, Max Miles, for travel rewards. Founded in 2023, Heymax enables users to earn Max Miles from over 500 major merchants and redeem them directly for flights, transfer them to miles and points at 25 airline and hotel partner reward programs worldwide, or use them for gift cards. Max Miles come with no fees, never expire, and offer flexibility for various travel-related bookings. 

The company has grown its user base to over 60,000 consumers, who have collectively earned over 80,000,000 Max Miles and redeemed over 10,000 flights since Max Miles launched in September 2023. Heymax has also partnered with Visa to launch Card Maximizer, a tool that helps consumers track their spending across all Visa-branded cards, providing real-time insights into transactions and rewards accrual. 

Learn more about heymax at www.heymax.ai/.