Top Super App Stories This Week:

• Super Apps to Help Conversational Commerce Market Reach $135 Billion by 2027

• Meet Kiksasa, a SuperApp for Startups To Help Founders Level Up

• Survey Finds: Chinese Travellers Abroad Want to Order via WeChat Mini Programs

• Path to Successful Digital Banking Innovation: Shift from Tech to User

• Deep Dive into Revolut's Features Throughout the Years

1. Super Apps to Help Conversational Commerce Market Reach $135 Billion by 2027

The conversational commerce market, boosted by the rise of Super Apps, is expected to reach $135 billion by 2027, significantly up from $39 billion in 2023. This growth is largely driven by OTT-based channels like WhatsApp and WeChat, which are set to account for 47% of the total spend. The integration of conversational commerce within these platforms offers seamless user experiences, propelling their widespread adoption.

The Asia-Pacific region is predicted to lead this growth due to the proliferation of country-specific apps with embedded payment solutions. The versatility of Super Apps, which consolidate various services, is enhancing user engagement. As a result, strong partnerships between communication service providers and super app developers are essential to capitalise on this expanding market.

Source: Business Standard

2. Meet Kiksasa, a SuperApp for Startups To Help Founders Level Up

Kiksasa, co-founded by Kelly Flynn and Tim Chalk, is a Startup Super App designed to streamline resources for founders. It combines native applications and integrations with third-party apps to offer a centralised platform for note-taking, task management, knowledge sharing, and more, aimed at improving workflow efficiency for startups.

Kiksasa addresses the problem of fragmented workflows and expensive software subscriptions by providing essential tools under one roof. It aims to help startup teams avoid the inefficiencies of juggling multiple platforms and reduce costs associated with software use.

Looking ahead, Kiksasa plans to focus on networking and community-building features, helping founders connect with experts and expand their networks without relying on traditional methods like in-person events or cold outreach. The platform remains free for solo founders and small teams, with future enhancements aimed at levelling the playing field for all startup founders.

Source: Hypepotamus

3. Chinese Travellers Abroad Want to Order via WeChat Mini Programs: Survey Finds

Dao Insights conducted a survey to explore the ordering preferences of Chinese travelers abroad, focusing on their use of Mini Programs. The research aimed to understand how these travelers adapt to dining in foreign countries and their preferred methods for ordering food.

The survey revealed that WeChat Mini Programs are the top choice for ordering food among Chinese travelers, surpassing in-person orders and HTML5 websites. Key reasons include overcoming language barriers and the convenience of storing order history. The majority of respondents prefer restaurants that offer Mini Program ordering.

Key takeaways for super apps include the need for enhanced language support, diverse payment methods, and broader adoption of Mini Programs. These improvements can significantly boost user satisfaction and engagement among international travelers.

Source: Dao Insights

4. Path to Successful Digital Banking Innovation: Shift from Tech to User

In a recent article done by Alex Kreger, Founder & CEO at UXDA, he highlights a shift in digital banking innovation from a technology-first approach to a user-centric focus. This shift emphasises that while banks often prioritise cutting-edge technologies like AI and blockchain, they may overlook the critical element of user experience (UX), potentially leading to complex and user-unfriendly systems.

Being user-centric is crucial for banks as it ensures that digital solutions are intuitive, accessible, and tailored to user needs. This approach involves extensive user research, feedback loops, and iterative design processes, resulting in higher customer satisfaction and loyalty, ultimately driving long-term success.

Beyond core banking services, innovation should extend to new, value-added services that enhance the overall customer experience. Banks can integrate features such as personalised financial advice, seamless cross-platform services, and innovative payment solutions, ensuring that technological advancements are meaningful and beneficial to users. This holistic approach to innovation fosters stronger customer engagement and competitive differentiation in the digital banking landscape.

Source: Finextra

5. Deep Dive into Revolut's Path to Become a Super App Throughout the Years

In our last Super App Stories, we shared that Revolut reported impressive financial results, surpassing $2.2 billion in revenues with record profits of $545 million. This significant growth underscores the company's robust business model and successful expansion strategies.

What we found interesting is that throughout the years, Revolut has continually incorporated a diverse range of services into its Super App. These services include donations, trading, insurance, travel and accommodation booking feature, loans, eSIM, and various other features such as crypto trading, catering to a wide array of user needs.

If there's one thing we could learn from this success, adding new services is crucial for enhancing user experience and engagement. It allows the platform to serve a broader spectrum of user requirements, driving higher customer satisfaction and retention. This strategy aligns with insights from the article by Alex Kreger above, highlighting the importance of user-centric innovation in digital banking. By continuously evolving and expanding their service offerings, Super Apps can maintain their competitive edge and foster long-term growth.

Source: Revolut Annual Report

That's It For This Week!

Thank you for reading. We're excited to continue exploring this ever-evolving Super App landscape with you. Follow us on our social media channels for more updates:

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Until the next Super App Stories, stay connected, stay super!