Editorial Team
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Boxo
Top Super App Stories This Week:
Indian Railways to Launch Comprehensive ‘Super App’ for Commuters
How This Kazakhstani Fintech Used A 'Super App' To Fuel Its IPO
ayoba, the African Super App, Announces Achievement of 35 Million Monthly Active Users
Paramount Integrates Commerce as Media Super Apps Compete with TikTok Shop
What the End of GrabPay Card Could Mean for Grab’s Super App Ambitions
The Super Apps Market Size Reach USD 722.4 Billion by 2032
TPT Global Tech Enhances Financial Stability in Preparation for the Launch of the VuMe Super App
Indian Railways to Launch Comprehensive Super App for Commuters
The Indian Railways is set to launch a 'Super App' to enhance the experience for railway commuters. This app will offer various services including ticket booking, train tracking, and other railway-related tasks. It's part of several technological updates expected before the 2024 Lok Sabha Elections, with a 24-hour ticket refund scheme also in the pipeline. The existing IRCTC Rail Connect app, with over 100 million downloads, will be integrated with other apps like Rail Madad, UTS, and IRCTC Air under this Super App. Additionally, Kolkata Metro's 'Metro Ride Kolkata' app has gained significant popularity, with over four lakh Android users and 1,400 iOS users, indicating high acceptance among metro users. This initiative is part of broader efforts to digitalise and streamline railway services in India.
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How This Kazakhstani Fintech Used A 'Super App' To Fuel Its IPO
Kazakhstan-based fintech Kaspi.kz, having recently debuted on Nasdaq, showcases its expansive super app capabilities. The Kaspi.kz Super App serves as a central platform for a variety of consumer needs, including a digital wallet, e-commerce, e-government services, grocery delivery, travel bookings, and more, primarily serving Kazakhstan's fast-growing population. The Super App, crucial to about 70% of the nation's population, integrates numerous services under one umbrella, significantly enhancing user convenience and financial management. The company's strategic focus also extends to merchant services, offering payment solutions and financial products to small and medium-sized enterprises, solidifying its role in both consumer and business domains.
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ayoba, the African Super App announces achievement of 35 million monthly active users
ayoba, the all-in-one Super App, reached 35 million monthly active users across Africa by December 2023, thanks to enhanced communication features and a robust content offering including music, games, and services. Expanding into new territories such as Kenya and Egypt contributed to this growth. In 2023, collaborations like the one with Boomplay led to over 600 million music streams. Moving into 2024, ayoba plans to further enrich its user experience with updates across messaging, music, and games, and will also focus on B2B features to benefit partners and leverage its growing ecosystem. Additionally, ayoba aims to expand partnerships and introduce new ad sales options to capitalize on its user base.
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Paramount Integrates Commerce as Media Super Apps Compete with TikTok Shop
Paramount, an entertainment provider, has partnered with Shopsense AI to integrate mobile shopping into its content, aiming to create a Super App like experience. This collaboration allows viewers to shop directly from their screens while watching shows, potentially winning back consumer attention from platforms like TikTok and Amazon. More than three-quarters of consumers multitask with connected devices during leisure, and a significant portion is open to shoppable media, indicating a market for this integrated shopping experience. Shopsense AI's integration is seen as a step towards transforming how broadcasters engage with consumers, making the viewing experience more interactive and commercially potent.
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What the End of GrabPay Card Could Mean for Grab’s Super App Ambitions
Grab Super App, known for ride-hailing and food delivery, has decided to discontinue its GrabPay Card in Singapore. This move reflects Grab's evolution from a ride-hailing service to a diverse Super App offering deliveries, rides, and financial services. The GrabPay Card, launched in 2019 with Mastercard, offered secure, numberless design and integrated transaction tracking. The discontinuation signifies a strategic shift in Grab's financial services, possibly focusing on more profitable segments like the GrabPay Wallet and PayLater service. This change is part of a broader trend in the digital payments sector and indicates Grab's strategic recalibration towards profitability, aligning with a wider industry shift towards sustainable growth and profitability.
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The Super Apps Market Size Reach USD 722.4 Billion by 2032
Allied Market Research published a new report about the global Super Apps market, valued at USD 58.6 billion in 2022, is projected to soar to USD 722.4 billion by 2032, growing at a CAGR of 28.9%. This growth is fuelled by the increasing adoption of mobile services, advancements in digital technology, and supportive government initiatives. Significant market expansion is expected with the integration of blockchain and other digital technologies. The market is segmented by platform, device, application, and end-user, with the business segment dominating in 2022. The highest growth is anticipated in the consumer segment, particularly in travel and transportation applications. Regionally, Asia-Pacific leads the market, while LAMEA is projected to experience the fastest growth.
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TPT Global Tech Enhances Financial Stability in Preparation for the Launch of the VuMe Super App
TPT Global Tech is undergoing a financial restructuring to strengthen its balance sheet in anticipation of launching its VuMe Super App. This restructuring converts stakeholder debt into restricted mezzanine equity, aligning with future growth milestones, including a potential NASDAQ uplisting. CEO Stephen Thomas III expresses confidence in this move, emphasising its significance for the company's financial stability and the upcoming Super App launch. The strategy aims to reduce financial burdens, allowing more investment in advanced technology platforms. The VuMe Super App will focus on enhancing user experiences with AI, Adaptive AI, and Data Stream Learning technologies. A detailed financial overview will be provided in the upcoming quarterly report.
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That's It For This Week!
Thank you for reading. We're excited to continue exploring this ever-evolving Super App landscape with you. Follow us on our social media channels for more updates:
Until the next Super App Stories, stay connected, stay super!
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Boxo is on a mission to accelerate the adoption of Super Apps globally. We enable the seamless integration of a range of value-added services, such as marketplaces, flight booking, and insurance, into any app. We deliver these services through pre-built, white-label miniapps across various sectors, such as E-commerce, Travel, Financial, and Lifestyle. Boxo currently works with 10 Super Apps worldwide, including GCash, Binance, Touch’N’Go, and VodaPay, and empowers more than 600 miniapp integrations, reaching a combined user base of over 500 million.
