Top Super App Stories This Week:

1. Adani Group to Press the Pedal on Its Retail Play Through Super App

2. Berlin-Based Bling Raises $12M to Scale Their Family Super App

3. Telegram Miniapp Devs Can Now Earn Toncoin with Adsgram

1. Adani Group to Press the Pedal on its Retail Play Through Super App

The Adani Group is accelerating its retail strategy through the Adani One super app, aimed at leveraging its existing consumer base of 400 million. The app integrates various services including products from the group's portfolio, targeting 500 million users by 2030. Adani One is positioned to compete with other Indian super apps from Tata and Reliance, and will facilitate payments and services across the group's verticals like airports and energy.

Adani Digital Labs, a subsidiary of Adani Enterprises, will oversee this expansion, aiming for significant returns on investment. This initiative aligns with the group’s $100 billion investment plan across its various sectors, supported by a mix of equity and debt financing.

The super app’s launch underscores Adani’s commitment to integrating digital services with its extensive infrastructure, enhancing customer engagement through seamless, multi-service interactions within the app. This strategic move is expected to position Adani as a major player in India’s digital economy.

Source: Business Standard

2. Bling Raises $12M to Scale Their Family Super App

Berlin-based super app Bling, tailored for families, has raised €11.2 million to bolster its market position. Bling combines banking services, educational content, and financial management tools, providing a comprehensive platform for families. The latest funding round was led by Main Incubator and Helvetia Venture Fund, highlighting investor confidence in Bling's potential.

The fresh capital will enable Bling to enhance its features and expand its user base, focusing on delivering a seamless experience for managing family finances and education. This investment supports Bling's goal of becoming a leading digital service provider for families, competing in a growing market segment.

Founded to address the unique financial needs of families, Bling integrates various services into a single app, making it easier for parents to manage their finances and children's education. The company plans to use the funding to develop new features and improve user engagement, solidifying its presence in the family-focused digital services market.

Source: Peak Capital

3. Telegram miniapp devs can now earn Toncoin with Adsgram

Telegram has introduced Adsgram, a traffic monetization tool for developers of mini-apps on its platform. This tool allows developers to earn Toncoin (TON) by incorporating ads within their apps, with various ad formats like video ads and static banners supported. Payment models are based on impressions and click-through rates, potentially earning developers up to $16 CPM in Toncoin.

Adsgram aims to enhance monetization for the GameFi sector and the broader TON ecosystem on Telegram. It follows a $50,000 grant from the TON Foundation to develop the tool’s minimum viable product.

This update significantly boosts the revenue potential for mini-app developers on Telegram, leveraging the platform's extensive user base and integrating cryptocurrency earnings through Toncoin.

Source: Coin Telegraph

That's It For This Week!

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